Chewsday Review- The Natural Chip Co Veggie Ring Cheese Snacks

Oh look, another snack food claiming to be a vegetable… And the company is called Natural Chip Co- these must be better right? What do you think? Spoiler alert- my hopes are not high. Today’s Chewsday Review features The Natural Chip Co Veggie Ring Cheese Snacks.


🔹Cereals (Rice, Corn), Vegetable Oil, Vegetable Powders (10%) (Green Pea, Beetroot, Sweet Potato, Onion, Garlic), Whey Powder, Cheese Powders (from Milk), Salt, Yeast Extracts, Natural Flavours, Mineral Salt (Calcium Chloride), Food Acids (Lactic, Citric), Sugar, Natural Colours (Paprika Extract, Turmeric)

🔹There are significantly less preservatives in this product compared to other savoury ‘veggie’ snacks like straws or pea crisps.

🔹Common allergens include: milk. May contain soy.

🔶The positives:

🔹Contains a tiny amount of fibre (I’m stretching the positive list here- it’s not really a reasonable amount). An 18g serving provides enough fibre to meet 3% of a toddler's daily fibre requirements and 2% of a preschoolers daily fibre requirements. This is much less than an 18g serving of actual veggies!!

🔹Sugar content is 7g/100g which is within guidelines but is much higher than most savoury snack foods.

🔶The negatives:

🔹Saturated fat content exceeds healthy guidelines by three times. This is also three times more saturated fat than regular potato chips. This comes from the vegetable oil, which I suspect contains palm oil given the high saturated fat levels.

🔹Total fat is more than double the recommended guidelines at 23.3g/100g. This is about two thirds of fat content of potato chips.

🔹Sodium (salt) content significantly exceeds nutritional guidelines of less than 420mg/100g at 568mg. This is also a bit more than the sodium content of Red Rock and Smith's potato chips.

🔹These are more expensive than potato chips at about $37 per kilo.

🔶The marketing:

🔹 "100% natural and gluten free - the ideal lunchbox treat.” Ummmm… these are chips. They may not contain gluten, but that does not make them a healthy lunchbox choice. Gluten is only a problem for people with coeliac disease.

🔹 'Baked not fried’ Except they’re baked in a tray of cheap oil with a heap of saturated fat.

🔹 "They are made with all natural ingredients including corn, rice, sweet potato, pea + beetroot and seasoned with delicious kid friendly flavours”. With a lot of cheap oil. That last sentence was my own…

🔶The alternatives:

🔹These Veggie Rings are nutritionally similar to regular potato chips. They’ve got a bit less total fat, but more saturated fat, more salt and a token sprinkling of vegetable powder. And they’re definitely not a source of veggies. So, don't be fooled into thinking you're having a healthier chip, because you're most definitely not!

🔹If your child like these chips, know that they’re not a magical food and just don’t offer them every day. If you want an everyday snack, I'd suggest the low salt rice crackers, or rice/corn cakes instead.


About Toddler Mealtimes

Toddler Mealtimes is an online subscription for parents who want to feel confident about teaching their toddler to enjoy a variety of foods. It's particularly helpful for those who are noticing their toddler becoming increasingly fussy, but they're not quite sure to handle it. The 12 month subscription guides you through managing toddler fussiness with confidence with regular tips and tricks via videos and photos. Sign up here

About Baby Mealtimes

Baby Mealtimes is an online subscription for parents with babies aged 4-12 months. It’s your one-stop-shop for everything you need to know about introducing solid food to your baby. The monthly subscription (or 8 month package) guides you through what to offer and when, with meal ideas and a photo gallery of over 120 finger foods organised by age.

Sign up here

About Mealtime Building Blocks

Dr Kyla Smith and Liz Beaton are paediatric dietitians specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla, Liz and Lauren here

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