Chewsday Review- The No Nasties Project 50% Less Sugar Fruity Loops

Finding a high-quality breakfast cereal suitable for the whole family is a MISSION! ‘50% less sugar’ sounds like a good start… let’s take a closer look.

🔹 Ingredients 🔸 Rice flour, wholemeal wheat flour, sugar, sweeteners (erythritol, stevia), salt, natural colours (turmeric, carmine, copper chlorophyll, vegetable carbon, annatto), natural flavour, food acid (330), emulsifier (471) 🔸 These are sweetened with a mix of sugar and sweeteners. Stevia and erythritol are both natural sweeteners that come from plants. They’re unlikely to be harmful, but they do make foods taste extra sweet. 🔸 Allergens: Wheat, Gluten 🔸 May contain: Tree nuts 🔹 Positives 🔸 The ‘50% less sugar’ claim is legit. Regular Fruit Loops contain 38g of sugar per 100g whereas these contain 16.8g per 100g. If your family eats Fruit Loops a lot, this is a win – but not a reason to start offering them. 🔸 Low fat and saturated fat content, all within healthy guidelines 🔸 All the colours come from natural sources, but this is expected for a breakfast cereal 🔹 Negatives 🔸 Whilst these do have 50% less sugar than regular Fruit Loops, they still have 16.8g/100g, which is just above the upper limit of healthy guidelines. One serve of this cereal contains just over a teaspoon of added sugar. 🔸 This cereal is pretty low in fibre, with only 1.1g of fibre per serve. In comparison, one serve of Weet-bix contains 4.1g per serve, which is 25% of your little one’s recommended daily fibre intake. 🔸 This cereal doesn’t contain any added iron. It is quite common for iron to be added to breakfast cereals - even regular Fruit Loops contain 25% of your little ones recommended daily iron intake! As iron can be a tricky nutrient for kids to eat enough of, I tend to recommend fortified cereals (like Weet-Bix) as a way to boost your little one’s iron intake. 🔹 Marketing 🔸 ‘50% less sugar’ – 50% less than normal Fruit Loops, yes… but the added sweeteners mean you still expose your little one to super sweet flavours. This can be a real issue for kiddos who just can’t learn to like normal foods. 🔸 ‘No artificial colours or flavours’ – True 🔹 Alternatives 🔸 If your little one regularly eats Fruit Loops (or similar!) this would be a good option for a swap that looks and tastes similar, but has less sugar. I’d still recommend mixing it with other cereals to bring down the sweet factor. 🔸 This could be used as ‘special occasion’ or holiday cereal, but not something for everyday. There’s just not enough good stuff in it to be something to offer every morning. 🔸 As a daily cereal, I always recommend oats or Weet-Bix, which are both low in sugar and high in fibre. I like to add ‘sprinkles’ of chia/sunflower/pumpkin/hemp seeds or LSA to mix it up. You can check out my review of the newest Weet-Bix on the market (made just for kids!) here:


About Toddler Mealtimes

Toddler Mealtimes is an online subscription for parents who want to feel confident about teaching their toddler to enjoy a variety of foods. It's particularly helpful for those who are noticing their toddler becoming increasingly fussy, but they're not quite sure to handle it. The 12 month subscription guides you through managing toddler fussiness with confidence with regular tips and tricks via videos and photos. Sign up here

About Baby Mealtimes

Baby Mealtimes is an online subscription for parents with babies aged 4-12 months. It’s your one-stop-shop for everything you need to know about introducing solid food to your baby. The monthly subscription (or 8 month package) guides you through what to offer and when, with meal ideas and a photo gallery of over 120 finger foods organised by age. Sign up here

About Mealtime Building Blocks

Dr Kyla Smith and Liz Beaton are paediatric dietitians specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla, Liz and Lauren here

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