Chewsday Review- Vita Brits

Throwing it back to brekkie this week to find out if there really is any difference between Vita Brits and Weet-Bix! Is one a better option for your little one than the other? You know what to do, check out the Chewsday Review to find out.


🔸 Wholegrain wheat (99%), salt blend (salt, mineral sea salts)

🔸 Very simple ingredient list, love that!

🔹 The positives:

🔸 With no added sugar these are obviously very low in sugar at 0.4g per 100g! This is less than Weet-Bix Little Kids Essentials (2.9g/100g) and regular Weet-Bix (3.3g/100g), which both have a small amount of sugar added (but are still within the healthy guidelines too).

🔸 Low fat and saturated fat content, well within the healthy guidelines.

🔸 An excellent source of fibre with 4.2g per serve! This provides roughly 25% of your little ones recommended daily fibre intake. This is pretty much identical to Weet-Bix Little Kids Essentials and a little more than regular Weet-Bix (3.3g/serve).

🔸 This product has added salt (sodium) with 395mg/100g, that just makes the cut off to stay within the healthy guidelines. The salt content is higher than regular Weet-Bix (270mg/100) and much higher than Weet-Bix Little Kids Essentials that has just 12mg/100g.

🔹 The negatives:

🔸 This cereal has no added vitamins or minerals, which we often see with breakfast cereals. I particularly like that Weet-Bix has added iron, as getting enough iron is a priority with babies and young children, particularly among fussy eaters!

🔹 The marketing:

🔸 “NO ADDED SUGAR” this is true, and a huge plus with this cereal!

🔸 “99% wholegrains” also true, also great!

🔸 “Simple Natural Goodness” it’s these kind of buzzwords that are a bit of a reg flag as they don’t tell us much about nutrition, but in this case it actually is a decent product so I’ll pay it!

🔹 The alternatives:

🔸 Vita Brits don’t have added iron like regular Weet-Bix and Weet-Bix Little Kids Essentials, so if this is a staple breakfast for your little one or they don’t enjoy other iron rich foods this may be a very important difference!

🔸 Otherwise, Vita Brits are super similar nutritionally (and price wise) to regular Weet-Bix. Both are considered low salt, low sugar, and high fibre options, which is exactly what you want in a breakfast cereal!

🔸 I would still recommend opting for the Weet-Bix Little Kids Essentials for bubs under 12 months because of the lower salt, though they do come at a slightly higher price than Vita Brits and regular Weet-Bix. You can check out the Chewsday Review I did on these a couple of weeks ago here: When we are less worried about salt you can move to regular Weet-Bix or Vita Brits, whichever you prefer!


About Toddler Mealtimes

Toddler Mealtimes is an online subscription for parents who want to feel confident about teaching their toddler to enjoy a variety of foods. It's particularly helpful for those who are noticing their toddler becoming increasingly fussy, but they're not quite sure to handle it. The 12 month subscription guides you through managing toddler fussiness with confidence with regular tips and tricks via videos and photos. Sign up here

About Baby Mealtimes

Baby Mealtimes is an online subscription for parents with babies aged 4-12 months. It’s your one-stop-shop for everything you need to know about introducing solid food to your baby. The monthly subscription (or 8 month package) guides you through what to offer and when, with meal ideas and a photo gallery of over 120 finger foods organised by age. Sign up here

About Mealtime Building Blocks

Dr Kyla Smith and Liz Beaton are paediatric dietitians specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla, Liz and Lauren here

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