Chewsday Review - Uncle Tobys Vanilla O's Low Sugar Cheerios

I’ve not been quiet about the return (and slight change) in Low Sugar Cheerios. So in this week’s Chewsday Review I’m glancing my eyes over Uncle Tobys new Vanilla O's Low Sugar Cheerios. You probably already know I like this product, but check out the review to learn why it is brilliant, even despite the icky “Low Sugar” label.

🔹 Ingredients

🔸 Whole Grain Cereals (67%) [Wheat (33%), Corn (25%), Oats (4.5%), Rice (4.5%)], Wheat Starch, Chicory Root Fibre, Sugar, Sunflower Oil, Salt, Cocoa, Flavours (Wheat), Acidity Regulator (Trisodium Phosphate), Minerals (Calcium, Iron, Zinc), Vitamins (C, E, B6, Niacin, B1, B2, Folic Acid).

🔸 Wholegrain cereals make up 67% of this product, a bit less than the original low sugar Cheerios which were 78%.

🔸Chicory root fibre will help boost the fibre content a little.

🔸Added vitamins and minerals, including calcium, iron, zinc and folic acid.

🔸 Allergens: Wheat (Gluten).

🔸 May contain: Milk, Soy, Tree Nuts.

🔹 Positives

🔸 These have 3.0 mg of iron per 30 g serve, which is the same as 2 Weet-Bix!

🔸 As well as iron, I’m pleased to see these are calcium fortified. Calcium rich foods can be tricky to find for kiddos with cow’s milk allergy. One serve has 120 mg of calcium, which equals more than a third of the calcium in a cup of milk.

🔸 These O’s are within guidelines for sugar at 4.1 g per 100g. While this new version does have added sugar (the old version didn’t), overall it’s super low and comparable to Weet-Bix, which has 3.0 g per 100 g.

🔸 These new low sugar Cheerios have more fibre per serve than the old variety, with a whopping 4.8 g per serve. This is about 30% of toddler’s (1-3 years), 25% younger children’s (4-8 years), and 20% of an older children’s (9-13 years) daily fibre target.

🔸 As expected it’s within guidelines for sodium, and total and saturated fat.

🔸There’s no natural or artificial sweeteners, which are common in most ‘sugar-free’ products.

🔹 Negatives

🔸 I’m really trying here, but all I can think of is that they’re more expensive than Weet-Bix per kg. These are $13.70 per kg while regular Weet-Bix come in at $5 for the big 1.2 g pack.

🔹 Marketing

🔸 “4.5 health star rating”. This is a good reflection of this product.

🔸 “High in fibre”. Yep, this is absolutely true, even more than regular Weet-Bix.

🔸 “Low sugar”. Yes, this is true, but I’m mindful that this marketing really plays on fear of ‘sugar’. I wish these were just called Vanilla Cheerios… So many parents are terrified of their kids eating sugar and the fear is waaaay out of control. If you want to learn more about why we shouldn’t fear or restrict sugar, join Toddler Mealtimes:

🔹 Alternatives

🔸 It’s no secret that I love this product. It’s a regular addition to snack platters and is another good option for a brekkie cereal.

🔸 These are great served dry as a snack to include iron, calcium and fibre in a different way. Iron-fortified cereals are great for kids who don’t love typical high iron foods like meat, legumes, and nuts.


About School Mealtimes

School Mealtimes is an online platform for parents, teachers and health professionals to work together and access resources to create safe school food environments for our children. The Mealtimes team have developed letter templates, newsletter inserts, examples of policy language and more. With more content coming soon, join the movement here

About Toddler Mealtimes

Toddler Mealtimes is an online subscription for parents who want to feel confident about teaching their toddler to enjoy a variety of foods. It's particularly helpful for those who are noticing their toddler becoming increasingly fussy, but they're not quite sure to handle it. The 12 month subscription guides you through managing toddler fussiness with confidence with regular tips and tricks via videos and photos. Sign up here

About Baby Mealtimes

Baby Mealtimes is an online subscription for parents with babies aged 4-12 months. It’s your one-stop-shop for everything you need to know about introducing solid food to your baby. The monthly subscription (or 8 month package) guides you through what to offer and when, with meal ideas and a photo gallery of over 120 finger foods organised by age. Sign up here

About Mealtime Building Blocks

Dr Kyla Smith is a paediatric dietitian specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla and Lauren here

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