Chewsday Review - Uncle Tobys Fruity Bites - Wildberry
This week’s Chewsday Review features Uncle Tobys Fruity Bites cereal. Uncle Tobys claim they are 50% wholegrain and the packaging makes it look like they are bursting with fruit… Let’s take a closer look!
🔸 Whole Grain Cereals (52%) [Wheat (40%), Oats (12%)], Fruit Paste [Concentrated Apple Puree, Berry Puree (2.5%) (Strawberry, Raspberry, Blueberry), Concentrated Blackcurrant Juice, Sugar, Glucose Syrup, Humectant (Glycerol), Acidity Regulator (Malic Acid), Gelling Agent (Sodium Alginate), Firming Agent (Calcium Lactate), Flavour], Wheat Flour, Sugar, Mineral Salt (Calcium Carbonate), Salt. Vitamins and Minerals: Iron, Vitamins C, Niacin B1, Riboflavin.
🔸 Just over half of this cereal is made of whole grains (52%) but I’d expect that from a cereal. Nice to see it is fortified with iron and some other vitamins, but let's see how much!
🔸 For a “Wildberry” flavoured product, 2.5% berry puree seems a bit lower than we would have hoped for. Apple puree is probably to bulk out the filling and the concentrated blackcurrant juice likely gives it a berry colour and overpowers the apple flavour.
🔸 I spy added sugar. Remember that glucose syrup is just another fancy way of saying sugar.
🔸 Allergens: wheat and gluten.
🔸 May contain other gluten-containing ingredients, milk, soy, tree nuts & lupin.
🔸 Iron fortified! At 3 mg per serve, that’s on par with Weet-bix and over 25% of your little one’s iron requirements. This is a huge positive for fussy kids who struggle with typical high iron food like meat.
🔸 While salt does appear on this ingredients list, it is right at the end, and there is only 45 mg per 100 g, well within guidelines and super low for a brekkie cereal.
🔸 Total fat and saturated fat are also within recommendations, but really we should expect this for a cereal.
🔸 Sugar is above recommended amounts at 22.3 g per 100g (aiming for less than 15 g per 100g), and while some of this is from the apple, berries and concentrated juice, I suspect a fair amount is coming from added sugar.
🔸 Only 2.3 g of fibre per serve, and we’re aiming for over 3 g per serve. It’s not terrible, but for a product that claims to be made from wholegrains we could hope for more.
🔸 The fruit puree in these really isn’t enough to consider a serve of fruit. If your little one allows it, adding diced fresh fruit or serving fruit on the side is a good idea if you’re aiming for a serve of fruit with breakfast.
🔸 Source of fibre is such a ‘meh’ claim. Food products can’t be labelled as a good source of fibre unless they have more than 4 g fibre per serve, so they’ve settled with “source of fibre”. This doesn’t mean anything really.
🔸 Uncle Tobys is keen to claim 50% whole grain, but when you think about it and compare… plain rolled oats are 100% whole grains and Weet-bix are 97%...
🔸 So the things I like are the added iron, low salt and and low saturated fat, but I still want breakfast cereals to be a little lower in added sugar and a little higher in fibre for an everyday choice.
🔸 I like these as a snack food in a lunchbox rather than a brekkie cereal on its own.
🔸 Higher whole grain choices include rolled oats, Weet-bix and Cheerios Original.
🔸 Weet-bix Bites berry flavour, has a similar nutrition profile to these Fruity Bites but is higher in whole grains and dietary fibre, so would be a slightly better choice.
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