Chewsday Review- Brekky Heroes Choc Boulders

Today's Chewsday Review features another cereal by Freedom Foods, the Brekky Heroes Choc Boulders. The cute packaging is definitely competing for your little one’s attention! But is this just Coco Pops in a different box? Let’s see...


🔸 Rice Flour, Cane Sugar, Whole Grain Sorghum Flour, Maize Flour, Cocoa Powder (5%), Chickpea Fibre, Psyllium Husk, Flavour, Salt, Canola Oil, Emulsifier (Sunflower Lecithin).

🔸 May Contain Milk

🔸 All wheat free and gluten free ingredients. This is beneficial if you or your child is allergic.

🔹 The positives:

🔸 Low fat and saturated fat content, well within the healthy guidelines.

🔸 High fibre content of 3.6g per serve! This 40g serve would meet about 25% of a toddler’s daily fibre requirements and 20% for an older child’s requirements. This is significantly better than other cereals like Coco Pops that offer much less fibre (0.5g/serve).

🔸 Sodium (salt) content is within healthy guidelines at 200mg/100g. Again, this trumps a cereal like Coco Pops (330mg/100g). Although you can definitely find cereals with a lower salt content.

🔹 The negatives:

🔸 This cereal is high in sugar (22.4g/100g), exceeding the healthy guidelines. A small serve of this cereal contains roughly 2 tsp of added sugar. It does have significantly less sugar than Coco Pops (32.4g/100g).

🔸 There is no added iron. It’s quite common for cereals to contain added nutrients and minerals like iron and B vitamins. Even Coco Pops offer around 30% of a small child’s iron requirements per serve. Iron can be a tricky nutrient for lots of kids, which is why I often recommend fortified cereals like Weet-Bix!

🔹 The marketing:

🔸 “No artificial colours & flavours” and “No preservatives” True. As are most cereal products these days!

🔸 “Source of fibre” It is!

🔸 As for the bear in the superhero mask… sure.

🔹 The alternatives:

🔸 This product is very similar to the rest of the Freedom Foods choc cereals range. It’s almost identical to the “XO Crunch Cocoa Puffs” and “Messy Monkey Choc Crunch”, other than their different shapes. I suppose that’s food marketing for you!

🔸 I’d definitely prefer Weet-Bix (kids or regular) or oats for a daily cereal.

🔸 If you’re looking for a “special occasion” breakfast cereal this is probably a better option than something like Coco Pops.


About Toddler Mealtimes

Toddler Mealtimes is an online subscription for parents who want to feel confident about teaching their toddler to enjoy a variety of foods. It's particularly helpful for those who are noticing their toddler becoming increasingly fussy, but they're not quite sure to handle it. The 12 month subscription guides you through managing toddler fussiness with confidence with regular tips and tricks via videos and photos. Sign up here

About Baby Mealtimes

Baby Mealtimes is an online subscription for parents with babies aged 4-12 months. It’s your one-stop-shop for everything you need to know about introducing solid food to your baby. The monthly subscription (or 8 month package) guides you through what to offer and when, with meal ideas and a photo gallery of over 120 finger foods organised by age. Sign up here

About Mealtime Building Blocks

Dr Kyla Smith and Liz Beaton are paediatric dietitians specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla, Liz and Lauren here

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