Chewsday Review- Bub’s Organic Little Rollies Coconut

Organic! Quinoa! Millet! No artificial additives! Today’s Chewsday Review features a product with ALL of the buzzwords, but is it as nutritious as it implies? Bub’s Organic Little Rollies really did surprise me (Spoiler: for all the wrong reasons). Let’s take a closer look!

🔹 Ingredients 🔸 Shell: Organic Rice Flour (70%), Organic Cane Sugar, Organic Skimmed Cocoa Powder, Organic Quinoa Flour (1.6%), Organic Millet Flour (1.6%), Sea Salt. Filling: Organic Cane Sugar, Organic Coconut (13.2%), Organic Vegetable Oil (Sunflower, Coconut), Emulsifier (Sunflower Lecithin). 🔸 The base of these bars is rice flour, making them gluten free 🔸 Organic just means the ingredients are grown without any pesticides – it doesn’t make the ingredients more nutritious. 🔸 For a quinoa and millet flavoured snack – these don’t contain a lot of quinoa or millet at only 3%! 🔸 Allergens: none 🔹 Positives 🔸 Low in sodium. I’m clutching at straws here! 🔸 Convenient individual packaging (you do pay a premium for this though) 🔸 Honestly, that’s where the positives end with these bars... 🔹 Negatives 🔸 The first thing I noticed on the back of this packet is how high in saturated fat these are. I don’t recommend a low-fat diet for growing kids, but these are 6x higher in saturated fat than recommended by healthy guidelines. As a general guide, I am looking for less than 3g of saturated fat per 100g – these bars contain 18.7g/100g. To put that into perspective, per 100g, this has twice the saturated fat of a Mars bar. 🔸 The sugar content in these is also high – and remember organic sugar still equals sugar! These bars contain 34.3g of sugar per 100g, 3x what is recommended in healthy guidelines. One small 25g bar contains more than 2 teaspoons of sugar. These certainly are starting to look less like a health bar and more like a chocolate bar... 🔸 Despite being mainly rice flour and sugar, these bars don’t come cheap! They are $2 for each 25g bar. That’s $80/kg for everyone playing along at home. 🔹 Marketing 🔸 ‘No artificial additives’ – This is true, but there are plenty of other (cheaper and more nutritious) bars on the market without artificial additives. 🔸 ‘Certified organic’ – This means a whole lot more about how ingredients are grown than how nutritious a product is. 🔹 Alternatives 🔸 This product is a chocolate bar for little people disguised behind health halos and pretty packaging. I suspect there are a lot of people out there thinking this is a more child appropriate food- it’s not. 🔸 For older children (the nuts can be a choking risk for young children) I would recommend any of the Carman’s muesli bars over these ones for an on the go snack.


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About Mealtime Building Blocks

Dr Kyla Smith and Liz Beaton are paediatric dietitians specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla, Liz and Lauren here

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