Chewsday Review- Only Organic Apple Custard

A couple of requests for a Chewsday Review featuring custard. Is custard just a junk food, or is it an ok option for a snack? Today I'm featuring a baby custard, but I will include regular custard soon! The chosen brand today is Only Organic Apple Custard. This brand hasn't done super well in previous reviews so let's see how this holds up!

Chewsday Baby Custard


🔹Water, apple juice concentrate, whole milk powder, corn starch, sugar, apple, rice flour, cinnamon, vanilla extract, vitamin C, emulsifier

🔹Milk powder makes up 5% of this product and apple makes up 2.5%. This means that water and apple juice concentrate make up over 80% of the custard... 😱

🔹Common allergens include: milk, soy

🔶The positives:

🔹Fat, saturated fat and sodium content is within healthy guidelines. I'd say this is because most of the custard is water.

🔹Sugar content is within healthy guidelines, but again only because of the high proportion of water. The reconstituted fruit juice contributes most of this sugar, along with the added sugar.

🔶The negatives:

🔹A big proportion of this 'custard' is fruit juice concentrate. That's basically fruit juice with the water removed. Juice is fruit with the pulp and fibre removed. So essentially this product is fruit but with all the good stuff removed, and only the sugar left.

🔹There is no calcium in this custard because it only includes a tiny bit of milk solids, unlike custard made mostly from milk.

🔹This is an expensive product given it's mostly water. At $2 per sachet, it's about EIGHT times the price of custard made from milk.

🔶The marketing:

🔹'Organic whole milk.' Well I was definitely tricked by this! I assumed the custard would be made from milk. Instead, it's made from water and fruit juice, with a bit of milk powder mixed in.

🔹'Certified Organic. This may be true, but it doesn't make the custard any healthier.

🔹No artificial flavours or colours and no preservatives.' Yep, great.

🔹'Perfect for babies to eat.' I have a huge issue with this. Sure, it's smooth, but this is not a food you want to be feeding your baby. It's diluted fruit juice. I cannot see how it can even be called a custard.

🔶The alternatives:

🔹There is nothing I like about this product. I don't usually say that you shouldn't buy a food, because I believe there's room for all foods in a healthy diet BUT I would not choose this as a first food for your baby. There's nothing nutritious about it, it's very expensive and it's very sweet. Puréed fruit or regular yoghurt would be a much better option!


About Mealtime Building Blocks

Dr Kyla Smith is a paediatric dietitian specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla and Lauren on their website and sign up for their newsletter, and the Facebook page or on the Instagram page.

You can also email them.

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