Chewsday Review- Kellogg's Rice Bubbles Multigrain Shapes

Rice bubbles are almost always popular with kids. There's nothing particularly bad about them, BUT, they're basically just puffed air. So Kellogg's have released a new multigrain version of rice bubbles. Are these any better?


🔹Cereals (72%)(rice flour, wholegrain oat flour, corn flour), sugar, vegetable fibre (chicory), minerals (calcium carbonate, iron), colours (150c, 160b), salt, flavour, vitamins (niacin, folate, riboflavin, vitamin C, vitamin E), maltodextrin, emulsifier 471, food acid (citric acid)

🔹Common allergens include: gluten containing cereals

🔶The positives:

🔹Low fat and saturated fat content, well within healthy guidelines.

🔹High fibre content of 3.3g per serve. This is significantly more than regular rice bubbles (0.8g/serve). One 30g serve would meet about 24% of a toddler's fibre requirements and 18% of an older child's requirements.

🔹Significantly lower sodium (salt) content than regular rice bubbles at only 145mg/100g 👍🏼

🔹These rice bubbles are fortified with iron. This means that iron has been added during the production to boost the naturally occurring levels. This is a good thing for particularly fussy eaters who tend to have difficulty getting enough iron in their diets. One serve of rice bubbles meets about 1/3 of iron requirements for young children.

🔶The negatives:

🔹High sugar content of 22g/100g. That exceeds healthy guidelines and means that almost a quarter of this product comes from sugar. This is also 2.5 times as much sugar as regular rice bubbles.

🔹The addition of calcium to this cereal seems a bit odd to me. We know that calcium and iron compete with each other for uptake by the body, so I'm not quite sure what Kellogg's are trying to achieve here (other than look like they have lots of bonus nutrients included!)

🔶The marketing:

🔹"3 grains: rice, wholegrain oats and corn." True.

🔹"Imagine a superhero flying across a milky ocean teaming with exotic fish while crunchy stars twinkle in the sky. Imagine that in your bowl right now." Not. Even. Joking. This makes no sense, has no relation to the rice bubbles and 'teeming' is spelt incorrectly. The work experience kid obviously wrote this marketing line.

🔹"No preservatives." Yep.

🔶The alternatives:

🔹Good fibre and iron content, but high sugar and terrible marketing. I'd prefer Weet-Bix (kids or regular) or Cheerios (low sugar or regular).


About Mealtime Building Blocks

Dr Kyla Smith is a paediatric dietitian specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla and Lauren on their website and sign up for their newsletter, and the Facebook page or on the Instagram page.

You can also email them.

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