Chewsday Review- Pauls Milky Max Strawberry Milk

Lots of the kiddies I work with struggle to drink plain milk, but the addition of Quick, Milo or a flavoured Sippah straw makes it more appealing. One Mum has asked me about ‘how bad flavoured milk really is’. So today’s Chewsday Review is of a flavoured milk product in the refrigerated section of the supermarket. It’s Pauls Milky Max Strawberry Milk.


🔹Reduced fat milk, water, milk solids, sugar, natural flavour, colour (120), mineral salt (452), stabiliser (407), Vitamin A, Vitamin D.

🔹Common allergens include: milk

🔹Colour 120 is a natural colouring, from the dried skin of an American insect (sounds revolting but very safe and generally much better tolerated than colour 122). Mineral salt 452 is a poly-phosphate to keep the texture of the milk consistent and it is well-accepted for use in food. Stabiliser 407 is a vegetable gum and is harmless. Overall, these additives keep the milk a consistent texture and colour.

🔶The positives:

🔹Fat, saturated fat and salt content are within healthy guidelines. The saturated fat content is lower than the previously reviewed ‘Moo Chocolate milk.”

*Remember that the healthy guidelines for drinks are a bit more strict than for foods. This is partly because calories consumed in drinks are less well recognised by the body, as compared to those in food. This means we can often drink more without it contributing to our sense of fullness.

🔹A good source of calcium. This product provides 44% of toddlers calcium needs and 31% of primary school kids needs.

🔶The negatives:

🔹The sugar content is higher than recommended for drinks. This product contains 10.3g of sugar per 100mL but the recommended amount is less than 7.5g per 100mL. Full cream and HiLo milk contain about half this amount of sugar and would meet the guidelines. There is slightly more sugar in this milk than the Moo Flavoured milk.

🔹At $1.80 per bottle it’s considerably more expensive than plain milk (works out to about $7.20 per litre). However, $1.80 is pretty cheap if you need a snack when you’re out and about at a shopping centre.

🔹As this is fresh milk, rather than UHT, there’s a limited shelf-life. It means that you can’t keep it for emergencies or travel like you could with the Moo milk.

🔶The marketing:

🔹”No artificial colours, flavours or sweeteners”. Yep, true.

🔹”High in calcium.” Yes, also true.

🔹”Source of vitamin A and D.” The Vitamin D particularly is an interesting addition to the milk. Very few foods contain significant amounts of vitamin D, and most of our bodies vitamin D is made by our skin when exposed to sunlight. In the body, vitamin D helps with the absorption of calcium- which is important for strong teeth and bones. Children experiencing rapid growth may have high Vitamin D requirements but it’s not a nutrient we know a lot about just yet. The amount added to this milk provides 26% of the amount we think is adequate and is likely beneficial (and definitely not harmful).

🔶The alternatives:

🔹Plain milk is always the most nutritious option, as it has no added sugar. A 200mL serve of Milky Max contains about 2 additional level teaspoons of sugar than plain milk. Probably equivalent to what you might do with milo or Quik.

🔹In the scheme of things, I think this product is a better option than fruit drink, juice or cordial if you’re having an occasional special drink.


About Mealtime Building Blocks

Dr Kyla Smith is a paediatric dietitian specialising in fussy eating, feeding difficulties and childhood nutrition. She has a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla on her website and sign up for her newsletter, and her Facebook page or on her Instagram page.

You can also email her.

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